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Journal: Be Memorable Where It Matters

The best opportunities I've had in my career didn't come from applications or cold outreach. They came from people who already knew my work, who'd been following my thinking, who reached out because they'd been looking for someone exactly like me. If

Journal: The Folly of Competing on Price

Journal: The Folly of Competing on Price

Competing on price instead of value is a trap that too many talented people fall into. It’s a decision that is often the result of not understanding how to effectively articulate the difference between what you bring to the table versus everyone else doing similar work. When potential clients

Journal: Rethinking Personal Branding

I used to think personal branding was for people who cared more about image than substance. Then I started noticing a pattern: incredibly talented people staying invisible while others—with half their expertise—landed every opportunity. The difference wasn't skill. It was recognition. Your personal brand is what

Journal: Imitation

Journal: Imitation

Years ago, I received a beautiful love letter. My suitor had written it on beautiful lavender-scented, black and white damask stationery. I received the letter on an ordinary day, “just because”...which I found delightful. The blushworthy content said everything a woman like me wants to hear. It hit all

Journal: Tyrion of Target

Journal: Tyrion of Target

I was late to the Game of Thrones party.Years late.Even though I own a "complete" set of A Song of Ice and Fire, I had no interest in watching the HBO series. I’ve had my feelings hurt one too many times by television and film

Journal: Buffet

Journal: Buffet

Once a month on Sunday afternoons when my mom was in the mood to take a break from cooking/treat us to a restaurant meal, we would dine at Old Country Buffet. I always looked forward to this experience because it was the one time my mom would encourage my

Journal: Gentle Nudge

Journal: Gentle Nudge

The major downside of being a one woman show is having to wear so many ill-fitting hats. We are all capable of doing a few things well. Out of that small set of abilities is a subset of things we do with peerless excellence. Me? I know branding. I know