Creative and Brand Strategy for DTC and ecommerce brands that refuse to blend in with the crowd
Need winning ads and the strategic thinking behind them? I can do both.
Book Your Discovery CallI'm a dual-threat Creative Brand Strategist powered by Big Introvert Energy and a wild imagination
My work is founded on two strategic disciplines. Creative Strategy is the throughline from business goal to finished ad, and Brand Strategy creates the foundation it stands on. You get both from the same brain, no handoff, so the brand and the creative stay in sync from the first insight to the final cut.
Who I Work With
I partner with DTC and ecommerce founders in wellness, beauty, and lifestyle who need a strategic partner with the range to see what a brand could become and the craft to build it.
What Makes Me Different
When you work with me, you get a strategic partner who happens to write exceptionally well.
If your brief has holes, I'll catch them. If your positioning needs work, I'll show you. If the strategy isn't translating to compelling copy, I'll fix both.
I built my expertise in two places: the corporate world and as the head of my consultancy, working with clients from diverse verticals.
What I Can Do For You
From founders building their first brand roadmap to brands repositioning for growth, I ship deliverables that scale brands at every stage.
✨Creative Briefs
✨Ad Concepts and Scripts
✨Competitive Aesthetic Intelligence Reports
✨Campaign Testing Roadmaps and Frameworks
✨Brand Voice & Tone Guidelines
✨Messaging Hierarchy Development
✨Target Audience Research & Personas
✨Brand Values & Personality Frameworks
✨Brand Launch Campaigns
✨Customer Journey Mapping
✨Brand Story Development
✨Brand Repositioning
✨Workshops
Portfolio
I've created words and strategies for brands like AB Transitions, Optimist, Brightscout, Alexa Miller, Storybird Ads, Stampli, Maya Smart, and Datanyze.
Testimonials
"It feels amazing working with you because you speak the language of strategy with fluency. For me, that's such a pleasure. We're doing lots of work asynchronously, where complex insights need to be taken and interpreted so we can bring this project to life, and you do it instantly." - Mauricio Bigliante
"When it comes to copywriting and strategy, Tiffany knows what she's talking about. She's never been in a meeting where she doesn't share at least one brilliant idea that comes to fruition in our small but mighty marketing team. She's meticulous when it comes to mapping out how a prospect should be nurtured when they enter our world, every single touch point. Tiffany is down-to-earth, smart, and very talented. Sidebar: She has great taste in music, and her laugh is delightful—you can't help but smile when you hear it." - Andrea Aracil
"Working with Tiffany is about as hard as taking a nap. She is responsive, collaborative, and creative. She goes above and beyond to deliver fun to read, personality-packed, and high-converting copy. She's a warm, kind, generous human who is clearly dedicated to her craft. 10/10 would recommend." - Brittany McBean
"Tiffany has the power to captivate without feeling sensational. As a coach, I wanted to feel like the final product aligned with my brand. Tiffany was the perfect person for the job. She made my client feel at ease, asked thoughtful questions, and captured the essence of my client exceptionally well. I couldn’t be happier with the final product." - Jeneffer Joe
Get a dual-threat brand growth partner, on retainer
Partner with me for strategy that spans disciplines and performs. Whether you're scaling ad creative that converts, repositioning for a new market, or creating the verbal identity that finally sounds like the company you've become, let's talk.
