Worldbuilding and Your Brand

Your business should be full of vitality and personality, just like you. Those are some of the characteristics that make up your soul, and it’s the reason your family and friends are head-over-heels for you. 

Your brand strategy is the soul of your business. It’s what makes you one-in-a-million in the eyes of your audience.

If you want to build a business that lasts, it must be infused with vitality. The key to doing that is worldbuilding.

Worldbuilding is a storytelling concept that refers to the construction of the cosmos for your story. It’s more than just a setting, it’s a fully fleshed-out universe that is well-ordered and whole. 

In literature and gaming, worldbuilding is a process of defining the history, geography, people groups, belief systems, themes, culture, philosophies, and other elements of a fictional universe. 

When you’re building your brand strategy, you’re essentially doing the same thing. You’re creating a compelling and evolving microcosm for your business that your audience can explore.

To put it more precisely, worldbuilding for your brand is creating the architecture for ongoing engagement.

I like to discuss the importance of brand narrative and building a world that embodies what your business is and what it stands for, because it gives extraordinary meaning to the ordinary. And people crave that. It’s what makes life interesting.

Rare is the person who starts a business just to make money. Entrepreneurship is challenging,  and the emotional toll cannot be overstated. Anyone who is in it for the money burns out fast.

The real reason we become entrepreneurs is to make an impact on the world. Essentially, we told ourselves a story about how we can be significant by bringing a positive transformation to other people. And we believed in the power of that story so much, we invested blood, sweat, and tears to try to bring our vision to fruition.

The thing is, that vision is unsustainable without other people who are as dedicated to seeing it through in their role as consumers or followers as we are as producers and leaders.

So, if we want people to be all in with our vision, we need to bring to the surface exactly what it is that sparked the desire to go into business. Then we need to share that vision over and over in different ways to keep people engaged. 

If you’re serious about building something vibrant and meaningful, I can help you create the architecture you need for longevity.