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Personal Brand

Journal: Be Memorable Where It Matters

The best opportunities I've had in my career didn't come from applications or cold outreach. They came from people who already knew my work, who'd been following my thinking, who reached out because they'd been looking for someone exactly like me. If

The Personal Branding Moves That Backfire (And What to Do Instead)

In Cialdini's Influence, he writes about unintended consequences—how actions designed to create one outcome often produce opposite. The person who tries too hard to be liked becomes off-putting. The brand that screams "authentic" feels manufactured. The expert who constantly proves their expertise appears insecure. Personal

Journal: Rethinking Personal Branding

I used to think personal branding was for people who cared more about image than substance. Then I started noticing a pattern: incredibly talented people staying invisible while others—with half their expertise—landed every opportunity. The difference wasn't skill. It was recognition. Your personal brand is what

Welcome to Stratagems x Artifice

I've written about a handful of taboo subjects in public. My experiences with anxiety and grief. My religious beliefs and political opinions. None of that has resulted in any major roadblocks to my career growth, though it did lead to many frantic texts from my conservative West Indian