Entrepreneurship

If you haven’t had a creative project go off the rails, you haven’t been in business long enough. Scenario A: As a client, you invest thousands of dollars with a creative “expert” to write your copy, design your logo, launch your website… only to feel like you’d

On any given day on the app formerly known as Twitter, you’ll find passionate people engaged in arguments.  Who wore it better? Who’s telling more lies to their constituents? Which celebrity won the most recent round of “beef”? Sometimes these exchanges are lighthearted and entertaining.  Other times, the

How did you plan the launch of your business? If I had to bet, you probably began by choosing something to sell or someone to serve. Maybe you took a little time to create an Ideal Client Avatar complete with a name and a few copy-and-paste voice of customer phrases