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Craft

CRAVE: A Love Story. A Brand Story.

There was a season when I had forgotten what it felt like to want anything. Grief had hollowed me out. Loss upon loss had settled into my bones like sediment, and I moved through my days with the particular numbness that comes from surviving rather than living. I worked. I

Journal: Imitation

Journal: Imitation

Years ago, I received a beautiful love letter. My suitor had written it on beautiful lavender-scented, black and white damask stationery. I received the letter on an ordinary day, “just because”...which I found delightful. The blushworthy content said everything a woman like me wants to hear. It hit all

Notes on Storytelling

Notes on Storytelling

I’m obsessed with telling the right stories. Storytelling helps your audience become invested in the outcomes. Facts and figures are important for supporting your arguments, but it’s the narrative you build for your audience that will have the emotional impact necessary for inspiring action. An effective marketing campaign

Worldbuilding and Your Brand

Your business should be full of vitality and personality, just like you. Those are some of the characteristics that make up your soul, and it’s the reason your family and friends are head-over-heels for you. Your brand strategy is the soul of your business. It’s what makes you

Messaging in a Nutshell

Messaging in a Nutshell

Your messaging is the foundation of how you communicate your Big Idea or Core Truth to your audience. In other words, this is what your audience needs to believe in order to form an emotional connection with you and make a buying decision. I always believe the best place to

Show and Tell

Show and Tell

A brief lesson on the power of storytelling. From the National Oceanic and Atmospheric Administration blog, on the impact of climate change: Climate change affects the environment in many different ways, including rising temperatures, sea level rise, drought, flooding, and more. These events affect things that we depend upon and

Storytelling Makes Us Human

Storytelling Makes Us Human

Creative work is woefully undervalued in modern society because it is seen as inefficient, self-indulgent excess. To an outsider, creative work is simply art, and art is impractical in the age of AI, robotics, and smart everything. Or so it would seem. For all of our technological advances, the human