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Brand Strategy

Copycats Live on Borrowed Time

When it comes down to it, having a strong brand means you’ve done the work to effectively differentiate yourself from your competitors. So why do you spend so much time trying to emulate what other people are doing? You’ve poured your heart and soul into your business...so

Breakdown

If you haven’t had a creative project go off the rails, you haven’t been in business long enough. Scenario A: As a client, you invest thousands of dollars with a creative “expert” to write your copy, design your logo, launch your website… only to feel like you’d

Raving Fans

On any given day on the app formerly known as Twitter, you’ll find passionate people engaged in arguments. Who wore it better? Who’s telling more lies to their constituents? Which celebrity won the most recent round of “beef”? Sometimes these exchanges are lighthearted and entertaining. Other times, the

The Brand Strategist's Mindscape episode 5: Authentic

It’s time to rethink what you know about authenticity. Authenticity is not carefully curated Casual Friday realness. Authenticity is not letting the world know that you cuss a little. Authenticity is not oversharing for the sake of appearing edgy or down to earth. Authenticity is being human. It’s

Internal Source of Truth

How did you plan the launch of your business? If I had to bet, you probably began by choosing something to sell or someone to serve. Maybe you took a little time to create an Ideal Client Avatar complete with a name and a few copy-and-paste voice of customer phrases

Worldbuilding and Your Brand

Your business should be full of vitality and personality, just like you. Those are some of the characteristics that make up your soul, and it’s the reason your family and friends are head-over-heels for you. Your brand strategy is the soul of your business. It’s what makes you

The Brand Strategist's Mindscape episode 4: Resonant

The first time I realized I’m getting older was in 2016 when Honda used Buddy Holly in a commercial. It was absolutely wild to see the conservative parents with their 1.93 children doing a family sing-along to the newly minted Classic Rock band Weezer. But the second indicator