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Brand Strategy

The Brand Strategist's Mindscape episode 4: Resonant

The first time I realized I’m getting older was in 2016 when Honda used Buddy Holly in a commercial. It was absolutely wild to see the conservative parents with their 1.93 children doing a family sing-along to the newly minted Classic Rock band Weezer. But the second indicator

The Brand Strategist's Mindscape episode 3: Compelling

The success of your business depends on your ability to cultivate, give, and attract attention… We all know attention is fleeting. And we also know that attention is so hard to maintain because we live in a world where stimulation is constant. Though it’s difficult to cut through the

The Brand Strategist's Mindscape episode 2: Core Truth

One Big Idea to rally them all… It’s impossible to leave your mark on this world without a Big Idea for others to rally around. Your brand is your reputation. And that reputation emerges as the result of the interaction between your audience and the world that you’ve

The Brand Strategist's Mindscape episode 1: Phenomenology

My ears were still ringing with blasphemy as my professor tried to calm my outraged classmates He was already something of an anomaly in our conservative religious university. For starters, he held a phD even though he was barely out of his 20s. He was more likely to recite Shakespeare,

The Brand Strategist's Mindscape

For too many business owners, a brand strategy is an afterthought. And that’s unfortunate because a solid brand strategy is the key to longevity in business. It’s also what infuses life into your business. I’m an avid fantasy nerd, and I’m passionate about the neuroscience of