Portfolio
When you work with me, you get a strategic partner who happens to write exceptionally well. If your brief has holes, I'll catch them. If your client's positioning needs work, I'll show you. If the strategy isn't translating to compelling copy, I'll fix both.
These case studies represent strategic positioning, messaging frameworks, and content I've created for B2B technology and SaaS clients—from pre-launch startups to $500M platforms. All identifying details have been anonymized to protect client confidentiality while preserving the strategic approach and deliverables.
Case Study: Repositioning a $100M Performance Marketing Platform for Enterprise Growth
A Series C marketing platform needed to scale from small business positioning to enterprise credibility before their PE acquisition closed. I created systematic language elevation and dual-audience messaging architecture across 60+ pages of brand guidelines, transforming how they spoke about themselves without losing what made them successful.
Case Study: Establishing Unified Brand Messaging Across Three Continents
A $150M+ global enterprise software company was operating under dual brands following a European acquisition, creating market confusion across North America, Latin America, and Europe. I facilitated strategic workshops across six time zones and developed 70+ pages of messaging guidelines that created brand unity while respecting regional market differences.
Case Study: Positioning a Pre-Launch SaaS Startup Through Strategic Workshop
A 15-person pre-launch team had built their product but couldn't articulate what they were actually selling beyond feature descriptions. Through a 90-minute collaborative workshop, I shifted their positioning from "we built a resource planning tool" to "we give operations leaders peace of mind about their team's capacity"—unlocking their entire go-to-market narrative.
Case Study: Enterprise SaaS Rebrand and Dual-Product Launch Messaging
An established enterprise software company was launching two distinct products (cloud-based and self-hosted) while undergoing a comprehensive rebrand and name change. I developed brand voice guidelines and messaging frameworks that created unity across both offerings while allowing each to serve different buyer needs—giving them their first consistent communication standard in company history.
Case Study: Data Platform Rebrand During Name Change and Market Repositioning
A legacy data platform expanding from technical users to C-suite decision-makers faced generic positioning, fragmented messaging, and 15-second website visits. I repositioned them from commodity to philosophy—reframing the category conversation from "market efficiency" to "market expansion"—and created narrative hierarchy that became their decision-making framework for all future content.
Case Study: Cybersecurity Platform Narrative Transformation
A growth-stage cybersecurity company thought they needed visual rebrand when they actually had a narrative gap—their homepage read like a feature list rather than a story. I identified this before they invested in the wrong solution, developed single-thread storytelling around their "disconnected access" differentiator, and transformed their positioning from technical capabilities to meaningful business outcomes.
Case Study: Cloud Infrastructure Platform Strategic Brand Launch
A well-capitalized cloud platform needed to differentiate from billion-dollar competitors and speak to three conflicting audiences (enterprise buyers, government, developers) simultaneously. I positioned them on economic advantage rather than replicable technology features, developed proprietary evaluation frameworks designed to become industry standard, and created dual-voice strategy that balanced enterprise stability with developer speed.