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Internal Source of Truth

How did you plan the launch of your business? If I had to bet, you probably began by choosing something to sell or someone to serve. Maybe you took a little time to create an Ideal Client Avatar complete with a name and a few copy-and-paste voice of customer phrases

Selling Kindness

Selling Kindness

Marketing can feel overwhelming or slimy, but it doesn't have to be that way. Think of marketing as an opportunity to let the people you can help know that you exist. If you can put an end to someone's misery or provide them with something they

They'll never forget how you made them feel

They'll never forget how you made them feel

“It’s so pretty inside. Grocery shopping elevated. I think I’m more beautiful just for walking in…” This is what a friend had to say about why he shops at Erewhon. Personally, I’m a TJ’s (Trader Joe’s) girl. I love Trader Joe’s primarily because I

Worldbuilding and Your Brand

Your business should be full of vitality and personality, just like you. Those are some of the characteristics that make up your soul, and it’s the reason your family and friends are head-over-heels for you. Your brand strategy is the soul of your business. It’s what makes you

Journal: Gentle Nudge

Journal: Gentle Nudge

The major downside of being a one woman show is having to wear so many ill-fitting hats. We are all capable of doing a few things well. Out of that small set of abilities is a subset of things we do with peerless excellence. Me? I know branding. I know

Messaging in a Nutshell

Messaging in a Nutshell

Your messaging is the foundation of how you communicate your Big Idea or Core Truth to your audience. In other words, this is what your audience needs to believe in order to form an emotional connection with you and make a buying decision. I always believe the best place to

Show and Tell

Show and Tell

A brief lesson on the power of storytelling. From the National Oceanic and Atmospheric Administration blog, on the impact of climate change: Climate change affects the environment in many different ways, including rising temperatures, sea level rise, drought, flooding, and more. These events affect things that we depend upon and