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Journal: Gentle Nudge

Journal: Gentle Nudge

The major downside of being a one woman show is having to wear so many ill-fitting hats. We are all capable of doing a few things well. Out of that small set of abilities is a subset of things we do with peerless excellence. Me? I know branding. I know

Messaging in a Nutshell

Messaging in a Nutshell

Your messaging is the foundation of how you communicate your Big Idea or Core Truth to your audience. In other words, this is what your audience needs to believe in order to form an emotional connection with you and make a buying decision. I always believe the best place to

Show and Tell

Show and Tell

A brief lesson on the power of storytelling. From the National Oceanic and Atmospheric Administration blog, on the impact of climate change: Climate change affects the environment in many different ways, including rising temperatures, sea level rise, drought, flooding, and more. These events affect things that we depend upon and

Storytelling Makes Us Human

Storytelling Makes Us Human

Creative work is woefully undervalued in modern society because it is seen as inefficient, self-indulgent excess. To an outsider, creative work is simply art, and art is impractical in the age of AI, robotics, and smart everything. Or so it would seem. For all of our technological advances, the human

The Brand Strategist's Mindscape episode 4: Resonant

The first time I realized I’m getting older was in 2016 when Honda used Buddy Holly in a commercial. It was absolutely wild to see the conservative parents with their 1.93 children doing a family sing-along to the newly minted Classic Rock band Weezer. But the second indicator

The Brand Strategist's Mindscape episode 3: Compelling

The success of your business depends on your ability to cultivate, give, and attract attention… We all know attention is fleeting. And we also know that attention is so hard to maintain because we live in a world where stimulation is constant. Though it’s difficult to cut through the

The Brand Strategist's Mindscape episode 2: Core Truth

One Big Idea to rally them all… It’s impossible to leave your mark on this world without a Big Idea for others to rally around. Your brand is your reputation. And that reputation emerges as the result of the interaction between your audience and the world that you’ve