Love Language

I demonstrated my verbal prowess at an early age. My parents were an educator and a software engineer, so communicating clearly and effectively was an unspoken expectation in my childhood home. My ability to express myself earned me a spot in schools for the gifted where I continued to hone my skills.

I've had a lifetime of praise and admiration for my facility with discourse. Even though I hardly consider myself the most eloquent writer, I never felt the need to examine my style until I fell in love.

It wasn't until I began to write letters - dozens of them - employing the same metaphors over and over again, that I realized I wasn't as articulate as I thought. I began to consider the idea that I could use some work at refining or expanding my lexicon.

I tend to speak with more formality than the average person because of my background. But one of the most important things I've learned since becoming a copywriter and then a Brand Strategist is how critical it is to speak in a way that connects with your audience. That means using their words as well as your own. It means sharing your message in a way that addresses their needs and moves their hearts, then their minds, to action.

Whether you wish to delight the heart of your beloved or your next customer, the first step towards that goal is to listen.

Paying attention is the best way to gather the information you need to understand how to make an impact on the people you care about.