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Journal: Rethinking Personal Branding

I used to think personal branding was for people who cared more about image than substance.

Then I started noticing a pattern: incredibly talented people staying invisible while others—with half their expertise—landed every opportunity.

The difference wasn't skill. It was recognition.

Your personal brand is what people say about you when you're not in the room. It's the story that precedes you, the reputation that opens doors before you knock. I

f you're not intentionally shaping that narrative, someone else is writing your story for you. And they're probably getting it wrong.

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The Stories That Shaped Your Brand (And How to Tell Them)

In The Hero with a Thousand Faces, Joseph Campbell mapped universal structure underlying myths from every culture: the hero's journey. Protagonist ventures from ordinary world into realm of challenge, faces trials, achieves transformation, and returns with wisdom to share. This structure appears everywhere because it's how

How to Build a Personal Brand When You Hate Being Visible

The advice around building personal brand assumes you want to be seen. Post daily. Show up on video. Go live. Network constantly. Put yourself out there. Be everywhere all at once. For some people, this energizes. For others—perhaps you—it feels like being asked to perform your own vivisection

The Personal Brand Archetypes: Which One Are You?

Carl Jung spent decades mapping the architecture of the human psyche, identifying patterns that repeat across cultures, centuries, individual lives. He called these patterns archetypes—universal symbols and characters that live in the collective unconscious. The Hero. The Sage. The Rebel. The Lover. The Magician. These aren't just