Journal: Be Memorable Where It Matters

The best opportunities I've had in my career didn't come from applications or cold outreach.

They came from people who already knew my work, who'd been following my thinking, who reached out because they'd been looking for someone exactly like me.

If you're invisible, you're not even considered when those opportunities emerge.

Building a personal brand isn't vanity. It's making yourself discoverable when the right opportunity is looking for you.

It's being part of the conversation before it even begins.

You don't need to be everywhere. You just need to be memorable somewhere that matters.