Internal Source of Truth

How did you plan the launch of your business? If I had to bet, you probably began by choosing something to sell or someone to serve.

Maybe you took a little time to create an Ideal Client Avatar complete with a name and a few copy-and-paste voice of customer phrases you found inside of a Facebook group.

Does that sound familiar?

Now let me ask you something: In all the years you’ve been in business, has that document seen the light of day since you finished it?

I’m going to guess you haven’t. It’s important to know your audience, but if a one page persona is all it took, growing your business would be a lot simpler.

What if you had an overall system for evaluating the decisions you make, the offers you develop, and the progress you’re making towards your ultimate goals?

Something unique to you - your industry, your people, and your area of expertise…

…an internal Source of Truth for how you fulfill your purpose as a business so that you have the guardrails you need to stay on track for the long term.

The good news is you can build those guardrails by creating a brand strategy. Unsure of how to start? I can help.