
Strategy and Messaging for B2B Tech Brands that Refuse to Blend in with the Crowd
Need strategic thinking and stellar execution? I can do both.
Book Your Discovery CallI'm a Creative Brand Strategist & Storyteller powered by Big Introvert Energy and a wild imagination
I specialize in brand narrative and messaging development, infusing principles of conversion copywriting, consumer psychology, and worldbuilding into every project.
Who I Work With
I partner with design agencies, marketing agencies, and B2B SaaS companies who need senior-level strategy and flawless execution of verbal identity assets without the overhead of a full-time hire.
What Makes Me Different
When you work with me, you get a strategic partner who happens to write exceptionally well.
If your brief has holes, I'll catch them. If your client's positioning needs work, I'll show you. If the strategy isn't translating to compelling copy, I'll fix both.
I built my expertise in two places: the corporate world and as the head of my consultancy, working with clients from diverse industries.
What I Can Do For You
From seed-stage startups building their first brand roadmap to established companies repositioning for growth, I deliver projects that make brands unforgettable at every stage.
Strategy & Foundation
✨Competitive Differentiation Audits
✨Brand Voice & Tone Guidelines
✨Messaging Hierarchy Development
✨Target Audience Research & Personas
✨Brand Values & Personality Frameworks
✨Customer Journey Mapping
✨Brand Story Development
✨Brand Repositioning
✨Qualitative Research
✨Workshops
Execution & Content
✨Content Research & Editorial Planning
✨Articles/Thought Leadership
✨Brand Launch Campaigns
✨Sales Pages
✨Email Sales Sequences
✨Web Copy
✨Case Studies
✨White Papers
Portfolio
Selected work:
Rethinking Your Retirement Strategy Before It's Too Late
Now is the Perfect Time to Explore Healthcare Entrepreneurship
10 Battle-Proven Sales Prospecting Techniques for Guaranteed Success
Become the DSO Homepage
SaaS Onboarding Sequence
My approach:
My philosophy on brand strategy and messaging is covered in detail in the articles I've written on this site. Here are a few to check out:
The Brand Strategist’s Mindscape
Worldbuilding and Your Brand
Storytelling Makes Us Human
How to Build a Personal Brand When You Hate Being Visible
The Anatomy of a Magnetic Personal Brand
What Your Personal Brand Says About You
Testimonials
"It feels amazing working with you because you speak the language of strategy with fluency. For me, that's such a pleasure. We're doing lots of work asynchronously, where complex insights need to be taken and interpreted so we can bring this project to life, and you do it instantly." - Mauricio Bigliante
"When it comes to copywriting and strategy, Tiffany knows what she's talking about. She's never been in a meeting where she doesn't share at least one brilliant idea that comes to fruition in our small but mighty marketing team. She's meticulous when it comes to mapping out how a prospect should be nurtured when they enter our world, every single touch point. Tiffany is down-to-earth, smart, and very talented. Sidebar: She has great taste in music, and her laugh is delightful—you can't help but smile when you hear it." - Andrea Aracil
"Working with Tiffany is about as hard as taking a nap. She is responsive, collaborative, and creative. She goes above and beyond to deliver fun to read, personality-packed, and high-converting copy. She's a warm, kind, generous human who is clearly dedicated to her craft. 10/10 would recommend." - Brittany McBean
"Tiffany has the power to captivate without feeling sensational. As a coach, I wanted to feel like the final product aligned with my brand. Tiffany was the perfect person for the job. She made my client feel at ease, asked thoughtful questions, and captured the essence of my client exceptionally well. I couldn’t be happier with the final product." - Jeneffer Joe
Let's talk about your project
Whether you're managing a client rebrand, creating messaging playbooks, or launching a campaign that puts you on the map, I help agencies deliver work that's strategically sound and beautifully crafted.
