Stratagems x Artifice is a publication for passionate entrepreneurs who are brave enough to brand themselves like they have nothing to lose.

My Love Letter to the Craft of Branding

Strategems x Artifice exists to answer one question:
What if we could create real magic in business and life by applying the principles of storytelling, whether within the context of literature, religion, or the arts?

The answer is a resounding yes, we can. We accomplish this with the tool of brand strategy.

Branding is a discipline that is about as close to real magic as we can get. It’s the lens I use to understand more about the people around me and the world we inhabit. Whether it concerns history, politics, sex, gender, race, fashion, medicine, religion, or anything else under the sun, branding illuminates the throughlines that provide the deeper meaning of everything.

My Gift to You

It’s human nature to want to create meaning for our lives and to spend our limited time on this planet engaged in something purposeful. Whether you desire to leave your mark in your career or your personal life, you’ll find what you need here to become unignorable and unforgettable.

Our Journey Together

Stratagems x Artifice is more than a static collection of musings. It’s a vibrant, growing community designed to equip you with the tools and mindset shifts you need to create your own brand of magic in the world. Subscribe now to stay up to date with the opportunities to share and learn together.

How to Work With Me