Copycats Live on Borrowed Time

When it comes down to it, having a strong brand means you’ve done the work to effectively differentiate yourself from your competitors.

So why do you spend so much time trying to emulate what other people are doing?

You’ve poured your heart and soul into your business...so put your heart and soul into your business.

Using someone else’s tired playbook to grow your business is foolhardy at best, and deadly at worst. 

The fact is, you have no idea what it is that led to your competitors’ decisions to make the offers they have, to serve the audience they target, or to develop their business in the way that they have. 

Consequently, you won’t be able to perfectly replicate their success.

Perhaps “borrowing” will keep you going for a while, but eventually…

🤡Your tactics will become stale

🤡Your audience will grow bored

🤡Your revenue will run dry

And you’ll give up.

Your business should be full of vitality and personality, just like you.

Those are some of the characteristics that make up your soul, and it’s the reason your family and friends are head-over-heels for you.

Your brand strategy is the soul of your business. It’s what makes you one-in-a-million in the eyes of your audience.

That’s not something you can buy for 12-payments of $297.

What you can do is work with an expert brand strategist to help you define your unique brand strategy to make the impact you’ve always wanted to make on the world and for yourself.

Are you in?