The Brand Strategist's Mindscape episode 5: Authentic

It’s time to rethink what you know about authenticity. 

Authenticity is not carefully curated Casual Friday realness.

Authenticity is not letting the world know that you cuss a little.

Authenticity is not oversharing for the sake of appearing edgy or down to earth.

Authenticity is being human. It’s showing that you’re made of flesh and blood.

It means remaining fully aligned with your values, even when you know it will cost you.

It means expressing your personality without fear, even when you’re feeling the pressure to keep your true self under wraps.

It means choosing to see yourself as an artist, even when your peers insist on being excessively technical and artless.

It means embracing your own variety of genius, even if others call it madness. 

Because that kernel of wildness within that scares you a little bit, your truth that you're afraid to say out loud…

…so much so that you feel the need to choke and starve it before it takes root, in order to be accepted…

…that’s exactly what makes you irresistible.

And if you plan to do anything significant in this world, you must cultivate your authenticity.